Using Blogs To Advertise Your Business

After you have your website up and running the next thing you have to worry about is driving traffic to your site. One of the easiest and fun ways to do that is to use a blog. Its also a good way to share your expertise and gain credibilty with your customers. They are able to see for themselves you really know what your what you are doing.

Setting up a blog is simple and there are many free blogs you can choose from wordpress and blogger are just two of the many available. They are easy to use and come complete with many features. All you need is a little creativity to successfully advertise your business.

1. Start with a nice design most blogs come with premade templates you can change the colors and the images to make yours unique.

2. Keep adding new and unique content if you cant think of topics join other blogs and read to get some ideas.

3. Ping! If you want search engines to to pick up your blog then you must ping them everytime you add new content to your blog.

4. Advertise your business within your blog with a link to your business site. People don’t like typing in URL’s to visit sites. Make it easy for them.

5. Use your keywords. Search engines return results based on the keywords internet users put in the search. Make sure you include keywords in your blog that pertain to your business. It will increase the chances of your blog coming up in the search results.

Advertising is a very important part of your business. Your blog is free advertisement take advantage of that.

Choosing The Right Keywords

It is very difficult to choose the right keywords to describe your business so people can find you when they put those words in a search engine. Let’s say you are ready to build your website. Do you understand search engines and how they work? I’ll use Google as an example. Google sends a program called a spider to crawl your site and the information the spider collects goes back to the search engine which in turn determines your position in the search engine result pages (serp). You of course want your site to appear as close to the top of the search page as possible so more users will see it and visit your site. Thats where keywords and key phrases come into play.

Keywords are words that average people use to look for sites. So think of words that describe your site. Choosing the right keywords can mean the difference from being in the top 10 to being so far back in the search no one will find you. Google, uses the “density” factor in their algorithm. If keyword is mentioned more than once it must be part of a message. The search engine looks for repeated words and tries to form a message. You have to find the proper page relevance for the listings. The high relevance will give you a high page ranking and the low relevance a lower ranking.

The word you think is the best keyword may not always be so. There are many free tools online to help you accomplish finding keywords (wordtracker). Find a keyword with an equal level of supply and demand. Those keywords will drive traffic to your site by driving up your position in the search engine.

Once you have found the right keyword you will have to build your sites content around that keyword. This is critical. Try to blend the keyword into the content of your site without using it to many times. Your keyword shouldn’t count for more than 7% – 9% of each page’s content.